Whitepaper

Psychographic Segmentation

and its Practical Application in Personalized Patient Engagement and Activation

Healthcare has taken a “one size fits all” approach to patient engagement, assuming everyone with the same health condition thinks and acts alike. However, people have unique personalities, motivations and priorities. Psychographic segmentation groups people by these characteristics and enables a healthcare organization to personalize engagement across a population. Until now, operationalizing psychographic segmentation has been challenging.

This whitepaper describes Upfront’s proven psychographic segmentation model and discusses how Upfront operationalizes this approach through omnichannel, digital engagement. Case studies of patient behavior change with significant results are included in this paper.

Download this whitepaper to learn:

  • What psychographic segmentation is and the methodology behind the development of Upfront’s proprietary psychographic model
  • Engagement strategies for Upfront’s five healthcare consumer psychographic segments
  • How to motivate healthcare consumer behaviors to improve patient health outcomes, loyalty and even patient payments.

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